Apple Unveils iPhone 17 Pro and Pro Max: Bigger Battery, New Design & Advanced Cameras

Apple has officially announced the iPhone 17 Pro and iPhone 17 Pro Max, bringing major upgrades in design, performance, battery life, and camera technology.

Sleek New Aluminum Unibody Design

Both models now feature a unibody aluminum frame with Ceramic Shield 2 on the front and a new rear Ceramic Shield that Apple claims is 4x stronger against cracks compared to previous glass backs. The front display offers 3x better scratch resistance, giving users extra durability.

Brighter, Sharper Displays

• iPhone 17 Pro: 6.3-inch display

• iPhone 17 Pro Max: 6.9-inch display

Each screen supports up to 3,000 nits peak outdoor brightness and 2x improved outdoor contrast, ensuring excellent visibility in direct sunlight.

Upgraded Pro Camera System

The rear camera system has been redesigned with a larger plateau housing:

• Three 48MP Fusion cameras

• New Telephoto lens with up to 8x optical zoom (200mm at 8x and 100mm at 4x)

• 18MP front-facing camera with Center Stage support

Apple has also added ProRes RAW, Apple Log 2, and genlock support, making the iPhone 17 Pro lineup more powerful for professional filmmakers and content creators.

Powerful A19 Pro Chip & Vapor Cooling

Inside, the new A19 Pro chip boasts a 6-core CPU and 6-core GPU, delivering up to 40% faster sustained performance compared to iPhone 16 Pro models. A vapor chamber cooling system helps regulate heat during heavy use, while the Apple N1 chip supports Wi-Fi 7, Bluetooth 6, and Thread.

Longest Battery Life on Any iPhone

Thanks to the removal of the SIM card tray in eSIM-only regions, both devices now hold larger batteries. The iPhone 17 Pro Max delivers up to 39 hours of video playback, the longest of any iPhone to date.

Storage & New Colors

For the first time, Apple offers a 2TB storage option. The phones also come in three new finishes:

• Silver

• Deep Blue

• Cosmic Orange

Pricing and Availability

• iPhone 17 Pro: starts at $1,099 (256GB)

• iPhone 17 Pro Max: starts at $1,199 (256GB)

📦 Pre-orders open September 12
🏬 In-store availability begins September 19

New Accessories & iOS 26 Release

Apple also introduced TechWoven cases and a Crossbody Strap, replacing the discontinued FineWoven line. Additionally, iOS 26 will launch on September 15, rolling out globally with new features and optimizations.